Our Story
Everyday pieces, made to mean something
Exemplar is a Jaipur-born jewellery label for the things you wear and never take off — evil eyes that watch your back, charms that make you smile, and names & secret messages meant only for you.
It started with a simple idea.
Jewellery shouldn’t wait for a “special occasion”. The pieces we love most are the ones we reach for every single day.
So from our studio in Jaipur — India’s city of colour and craft — we set out to make playful, meaningful jewellery that feels personal, looks premium, and never costs a fortune. Whether it’s a tiny evil eye on a fine chain, a charm that’s pure joy, or a pendant spelling someone’s name in Morse code, every Exemplar piece is made to be worn, gifted, and treasured.
What we believe
Little things, done with love
Made in Jaipur
Designed and crafted in India’s jewellery capital, by hands that know the craft.
Meaning in every piece
Evil eyes for protection, charms for joy, names & morse for the people you love.
Made to order
Your personalised pieces are crafted just for you — never mass-produced.
Everyday luxury
Premium-looking jewellery that doesn’t need a special occasion (or a big budget).
Our craft
How a piece comes to life
Sketched
Every charm begins as a drawing in our Jaipur studio.
Crafted
Skilled artisans bring it to life in fine, careful detail.
Personalised
Names, dates, secret messages — made to order, just yours.
Delivered
Wrapped with care and sent across India, ready to gift or keep.
Wear what matters.— The Exemplar promise
Find your piece
Explore the collection, or say hello — we’d love to hear from you.